Journey

From factory floor to Olin.

I trained as a mechanical engineer, co-founded a detergent manufacturer at 23, and scaled it to 17 tons a day. After a two-year shutdown, I returned to rebuild the business, then earned a full-tuition Dean’s Scholarship to study corporate finance and consulting at WashU Olin.

Jul 2017

Education

BSc Mechanical Engineering, Mekelle University

Led a 5-member team across 3 capstone engineering design projects, from concept through final implementation.

Oct 2017

Founding

Co-founded Gedion & Hizbawi Detergent Manufacturing

Founded a consumer-goods manufacturer at 23 — identified an underserved market, recruited four co-founders, and secured ~ETB 1.2M in government-backed financing to launch operations.

28% regional share in 4 months

2018–2021

Growth

Scaled the business as General Manager

Grew ~45% CAGR over three years leading 25 employees and 40+ laborers; nearly doubled daily production from 9.5 to 17 tons; demand forecasting cut inventory costs 45%; Kaizen lifted yield 17%.

~45% CAGR

Jun 2021 – Jun 2023

Resilience

War-induced shutdown

Regional conflict forced a two-year halt covering shutdown, post-conflict stabilisation, and restart preparation. Stayed sharp through business books and podcasts — then came back to rebuild.

Jun 2023 – Mar 2025

Turnaround

Led the post-conflict turnaround

Restructuring plan cut total costs 37% and won back 85% of pre-war customers within three months; renegotiated importer contracts for a 26% input cost reduction; workforce reintegration program drove an 18% productivity gain.

−37% costs · 85% of customers won back

Aug 2025 –

Education

MBA at WashU Olin — Dean’s Scholar (full tuition)

Specializations in Corporate Finance and Consulting. Led quantitative analysis for an RGA-sponsored forecasting study using Python, Excel, and AI tools. Olin Strategy & Consulting Association and Finance Club.

Class of 2027

May 2026 –

Founding

Founder & Strategy Consultant — Corax Advisory

Screening M&A and private-equity opportunities across U.S. and African markets — framing the research approach, valuing companies with DCF, comparable-company, and precedent-transaction analyses, and building AI research agents that cross-check market data into concise briefs.

Focused strengths

Where I do my best work.

Business transformation, corporate finance, and operating leadership — each backed by lived experience.

Business Transformation

Diagnose the real constraint, set priorities, and move from strategy to a practical execution plan.

Evidence

Built a 90-day restart plan that won back 85% of former customers.

View related case

Corporate Finance

Evaluate businesses and investment opportunities with disciplined modeling, research, and commercial judgment.

Evidence

Founded Corax Advisory to screen cross-border M&A and private-equity opportunities.

View related case

Operating Leadership

Lead people, production, and supply chains through growth, disruption, and recovery.

Evidence

Scaled production from 9.5 to 17 tons a day while leading 65+ people.

View related case

Roles

Experience, in detail.

MBA Candidate — Dean's Scholar

2025 – May 2027

Washington University in St. Louis, Olin Business School

Pursuing my MBA with specializations in Corporate Finance and Consulting. Recognized as Dean's Scholar.

Founder & Strategy Consultant

May 2026 – Present

Corax Advisory

Independent advisory practice screening M&A and private-equity opportunities across U.S. and African markets.

General Manager & Co-Founder

June 2023 – March 2025

Gedion and Hizbawi Detergent Manufacturing Company

Led post-conflict business turnaround after two-year wartime shutdown. Developed 90-day recovery roadmap, rebuilt operations, restored market position, and renegotiated supplier relationships.

  • 37% total cost reduction
  • 85% of pre-war customers won back in 3 months
  • 26% input cost reduction
  • 18% productivity improvement

War-Induced Career Break

June 2021 – June 2023

Northern Ethiopia (Tigray Region)

Regional conflict disrupted business. Used period for professional development through business reading and strategic reflection.

General Manager & Co-Founder

October 2017 – June 2021

Gedion and Hizbawi Detergent Manufacturing Company

Co-founded consumer goods manufacturing company. Recruited four co-founders, secured government-backed financing, scaled operations, expanded production capacity, led team, built demand forecasting models.

  • ~45% CAGR over 3 years
  • 28% regional market share in 4 months
  • 25 employees + 40 laborers
  • 45% inventory cost reduction
  • 17% yield improvement via Kaizen
  • 23% gross profit increase

BSc, Mechanical Engineering

July 2017

Mekelle University

Graduated with BSc in Mechanical Engineering. Foundation in systems thinking, quantitative analysis, and project execution.

Education

The classroom record.

Washington University in St. Louis — Olin Business School

Master of Business Administration, May 2027

  • Dean’s Scholarship recipient (full tuition)
  • Specializations: Corporate Finance and Consulting
  • Led quantitative analysis for an RGA-sponsored forecasting study using Python, Excel, and AI tools
  • Member, Olin Strategy and Consulting Association and Olin Finance Club

Mekelle University

BSc, Mechanical Engineering, July 2017 (GPA 3.43/4.00)

  • Led a 5-member team across 3 capstone engineering design projects, managing scope, timelines, and deliverables from concept through final implementation